Activities included overseeing the entire internal rebranding process, ranging from the design of myriad high-end print collateral, to the coding of interactive online content. Further deliverables included producing animated video content, designing new vehicle graphics and directing their application onto the vast fleet of GardaWorld security vehicles and armored trucks.

All creative efforts proved pivotal in coordinating and regulating the rebranding process, including collaborating with the company’s regional HQs around the world, along with outside production facilities. These roles were instrumental in both the generation of content, and the implementation of the company’s newfound visual identity guidelines.